During my time at Phenomenon, we were briefed by Magic Bullet to propose a new package design for the product. 


These were the initial concepts presented to Magic Bullet. 

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Magic Bullet | Repackaging Concepts | 2014

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Magic Bullet | Repackaging Concepts | 2014

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Magic Bullet | Repackaging Concepts | 2014

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Magic Bullet | Repackaging Concepts | 2014

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Magic Bullet | Repackaging Concepts | 2014

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Magic Bullet | Repackaging Concepts | 2014

From these initial concepts, we sat down with Magic Bullet to choose a direction to go into production. We took different ideas from each concept direction and ended up with this final design. 

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Here is how the original packaging design looked before the re-design.


Problem: The packaging had too much information packed in an inefficient way of communication that made it difficult for the users to absorb the information.


Solution: We simplified the overall packaging as well as creating a more visual way of communicating the messaging by bringing simplified illustrations and infographics. We also simplified the logo by bringing out the G of Magic Bullet and creating a new mark for the brand. 

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